I have applied new models, methods and technologies to business solutions since 1981. As a software engineer I developed Internet-based factory automation systems at Zehntel, and was the founding marketing director of Kinetics, providing the first commercial Internet connectivity products for the Apple Macintosh. As Kinetics became part of Novell, I was the general manager of Novell’s desktop products division, overseeing a staff of 150 engineers and product marketers.
With the birth of the web as a marketing medium, I co-founded Clear Ink, one of the original digital marketing agencies, and continued as a principal with AP42. I led online strategy development for most of Clear Ink and AP42’s clients, including Autodesk, Sun Microsystems, HP, Cisco, Philips, 21st Century Insurance, Chevron, NetApp, Silicon Valley Bank and PG&E. In addition, I have been responsible for ongoing research and development of new methods for digital marketing and business communications. As an independent resource for marketing discovery and strategy, I initiated projects with clear and insightful directives for developing and deploying effective marketing campaigns.
In 2019, I began to focus my attention on conversational AI, creating and publishing experimental skills for the Amazon Alexa platform. As of November 2021, I am a Senior Solutions Architect on the Alexa Content, Experience and Skills team at Amazon.com
S. Nelson